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DVF to bring operations in-house under new CEO
DVF founder Diane von Furstenberg and the brand’s chief executive officer Graziano de Boni have announced that the label’s operations are to be brought in-house again following four years of outsourcing under a Chinese firm.
The transition, which is expected to be complete by the end of 2024, will shift more responsibility onto de Boni, who had taken up the helm position of the 52-year-old brand back in October 2023.
He joined the company after setting up the Boni Consulting firm in 2018, a move that was preceded by various leadership roles at other luxury labels, such as Valentino, Prada and Armani.
On his appointment, de Boni, who oversees all aspects of the business, said in a release: “When I joined DVF 10 months ago, I was asked to develop a plan for the legacy of the brand.
“Immersing myself into the history of DVF, I found not only the iconic wrap dress that continues to sell after 50 years, but also the vast archive of prin